Jasper AI vs Copy AI: Which AI Writing Tool is Right for You?

Artificial intelligence (AI) has revolutionized the way we approach content creation. It has made the process faster, more efficient, and more cost-effective. Two of the most popular AI writing tools in the market today are Jasper AI and Copy AI. While both tools are based on the same underlying technology, they have different features and functionalities that make them better suited for different types of content.

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Jasper AI: The All-Purpose AI Writing Software

Jasper AI is a flexible AI writing software that can handle all types of content, including long-form content such as blog posts, ebooks, and white papers. The software is powered by GPT-3, a language model that has been trained on billions of words. The software produces high-quality content that rivals that of human writers.

Freestyle Commands

One of Jasper AI’s standout features is its freestyle commands. While other AI copy tools follow a form-based approach, Jasper AI allows you to give it any command you want. This feature saves you time since you don’t have to wait for the team to build a new template for your use case.

Jasper AI Recipes

Jasper AI also has “recipes” that guide you through the whole writing process. For example, the blog post recipe walks you through the process of coming up with ideas, researching, outlining, and publishing your article. You can also create your own Jasper command and share it with the community.

Boss Mode

With Jasper AI boss mode, you can type in any command you want. For example, if you need an autobiography of your CEO to be put on the company website, all you have to do is type “write an autobiography of XYZ company’s CEO John Doe. Here is his resume: ….” and the software will do the rest. The best part is that it will take everything you’ve written before as context, so the generated quote will be relevant to your story.

Contextual Writing

Jasper AI’s contextual writing feature is another standout feature. With this feature, the software takes everything you’ve written before as context and generates copy accordingly. You don’t lose the narrative flow because you’re not piecing together unrelated copy chunks. In the base plan, you get a limited look back; in Boss mode, you get much more. Even some templates come with the option to add context, which dramatically improves the output quality.

Long-Form Editor

Jasper AI has a Google Docs-style editor perfect for writing long-form content, like blog posts and ebooks. Despite its minimalistic design, the editor has all the features you’ll need.

Jasper Art

With Jasper Art, you can describe the image you want in natural language, and Jasper AI will use the Dall-E integration to create a perfectly matching picture. This means you don’t have to scroll through thousands of royalty-free stock images to find an image that complements your content.


Jasper AI is one of the more expensive AI copywriting tools in the market. The boss mode plan costs $49/month if paid annually or $59/month if paid monthly. This price tag puts it out of reach for many entry-level writers. Another downside is that Jasper AI doesn’t have built-in SEO features, and it has limited integrations with SEO tools other than Surfer SEO. So, if you’re already using another SEO tool, you’ll have to switch back and forth.


Copy AI: The Short-Form Copywriting Specialist

Copy AI is another AI writing tool that’s great for generating shorter content like social media posts, Google ads, and emails. The software boasts one of the largest selections of templates, with over 90 options to choose from, including website copy, product descriptions, landing pages, and more.

Free Tools

One of Copy AI’s standout features is its many free writing tools. These include the SEO title generator, blog title generator, webinar title generator, and bio generator, among others. These free tools are excellent for generating ideas and headlines for your content.

Blog Post Wizard

The blog post wizard in Copy AI is another great feature that walks you through the process of writing blog content, from title to complete article. You can even add your focus keywords, and the tool will try to include them in the text. This feature can save you time and effort when creating blog posts.

Per-Word Pricing Model

Copy AI has recently shifted to a per-word pricing model, where you pay for the number of words you generate. The pricing starts at $49 for 40K words and $99 for 100K words. This pricing model may be more affordable for some writers who don’t need to generate a large volume of content.

Large Template Library

Copy AI’s large template library is another advantage of the software. With over 90 templates to choose from, including options for social media posts, Google ads, and emails, you’re sure to find a template that meets your needs. The software also supports writing in more than 25 languages, making it a great option for writers who work in multiple languages.


While Copy AI is an excellent short-form copywriting tool, it has some limitations for long-form content. For example, the software lacks contextual writing, a feature that is crucial for generating in-depth content like blog posts and ebooks. Without contextual writing, the text generated by Copy AI can lack the narrative flow that keeps readers engaged. The software also has limited tone of voice options, which may be a drawback for writers who need more control over the tone of their content.

Conclusion: Which AI Writing Tool Should You Choose?

In conclusion, Jasper AI and Copy AI are both excellent AI writing tools with different strengths and limitations. If you need to write long-form content like blog posts, ebooks, or white papers, Jasper AI is the way to go. Its freestyle commands, recipes, contextual writing, and long-form editor make it the ideal tool for generating in-depth content. However, if you only need short-form content like social media posts, Google ads, and emails, Copy AI is a more affordable and convenient option. Its blog post wizard, large template library, and free tools make it easy to generate short-form content quickly and efficiently.

Ultimately, the choice between these two AI writing tools depends on your specific needs as a writer. Both tools offer unique features and functionalities that can help you generate high-quality content more efficiently.

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